Investment Expert, Sonnie Ayere Speaks At #NECLIVE4

Chairman and Chief Executive Officer of the multiple award winning investment banking company, Dunn Loren Merrifield Group, Sonnie Ayere is confirmed to speak at the Nigerian Entertainment Conference #NECLive4.

The investment expert with over twenty years professional experience in corporate and structured finance, corporate banking and asset management, will join a power list of speakers and panelists at the opening session of the conference which holds on Wednesday 20th April, 2016 at Landmark Event Centre, Victoria Island, Lagos.
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The lead session titled, ‘Restructuring the entertainment industry as ‘last hope’ for Africa’s largest economy’ will take a holistic view at the critical measures that must be championed through entertainment to boost the continent’s economic development, in particular Nigeria.

Sonnie Ayere in his reaction to the invitation for the conference affirms “the creative and entertainment sector contributed c.₦1.35trillion to Nigeria’s GDP in 2015 which is quite remarkable. With increased market visibility, recognition and awareness about the growth prospects of the industry, the interest of individual investors and groups to invest in entertainers and their services continues to grow”.

“Today, virtually all segments of the entertainment industry have grown into multi-billion dollar businesses. The role of the industry has also increasingly become important in terms of employment generation and poverty alleviation” Ayere concludes.

Given the weak economic outlook induced by softening oil prices, the possibility of further contraction in Nigeria’s domestic conditions are major concerns for economic growth in the short term. Nonetheless, research by Dunn Loren Merrifield team highlights that the Nigerian growth story has proven that most economic sectors have the ability to spur the nation’s developmental process if harnessed with emphasis on agriculture, solid minerals and the entertainment industry among others.

The Nigerian Entertainment Conference #NECLive debuted in 2013 as an umbrella conference for the entertainment industry in Nigeria, continually discussing trajectory development and inclusion of dynamic practices shaping the sector.

Speakers joining Sonnie Ayere at #NECLive4 are Managing Director, Multichoice Nigeria, John Ugbe, Award winning actress and producer, Funke Akindele, Entrepreneur & global recording artiste, Dbanj, CEO at EME Records and singer, Bankole ‘Banky W’ Wellington, Managing Director, Terra Kulture, Bolanle Austen-Peters, Commissioner of Information at Ogun State, Dayo Adeneye among other high level panellists.


Past editions of NECLive were declared open by former Minister of Information & Communications, Frank Nweke Jr. (2013) and Prof. Pat Utomi (2014). Sectors discussed at the conference include Music, Nollywood, Media, IT, Events, Fashion, Theatre, Policy and CSR amongst others.

The Nigerian Entertainment Conference has hosted guests, speakers and panelists from diverse industry segments, including Mo’ Abudu, Davido, Mai Atafo, Amaka Igwe, TY Bello, Emeka Mba, Kunle Afolayan, Nse Ikpe-Etim, Don Jazzy, Steve Babaeko, Femi Longe, Seyi Taylor, Basketmouth, Chris Ubosi, Kola Oyeyemi, M.I, IK Osakioduwa, Audu Maikori, Olamide, Sean Tizzle, Lagbaja, Zeb Ejiro, Aina Kushoro, Tolu Ogunlesi, Shizzy, George Thorpe, Lanre Dabiri (eLDee), Joke Silva, Tunde and Wunmi Obe,, Ojoma Ochai, Alex Okosi, Ali Baba and many more.

Over 3,000 participants are expected to attend the conference from different parts of Nigeria, Africa and Europe.

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